Do you know it's not your job to sell the listing? It's a cooperative effort between the agent, the real estate company, and the seller.
When I had my 2 office real estate company I taught my agents the "Sleep Well Theory of Listing" or "It's Not My Job to Sell Your House." They listed more property with this mindset.
Here are the 5 areas of responsibility for a property to sell.
1. Pricing - That's the Seller's responsibility. You can guide them with a CMA but they make the decision.
2. Condition - That's the Seller's responsibility. You can guide them by suggesting some house cleaning and landscaping to give the property curb and eye appeal, but again, it's their decision to spruce it up.
3. Competition - There are 5 other similar homes on the market and the Buyers will view them all. That is beyond the control of either you or the Seller.
4. The Market - Is it an up market, down market, flat? Are there a glut of listings or buyers? Are interest rates rising or falling? All good questions and concerns that may affect the sale, but, again, beyond the control of either you or the Seller.
5. Marketing - Bingo! That's your job and what you, your company and possibly your franchise have to offer. You are there to show the Seller your marketing difference and convince them to list with you.
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